Store Interior : The internal store that provides in-depth information on how the retailer’s products fit with their aspirations and lifestyles and completes the process of persuasion and selling that begins when customers are first attracted to the store.
Comprises physical attributes the interior of the store has which a customer sees once he/she enters the store:
Envelope: is the internal structure of the store and provides the environment WITHIN which shopping takes place.
Internal layout: store layout which merchandise is laid out for inspection and accessed by consumers.
Methods of display:
On-shelf merchandising is the display of merchandise on counters, racks, shelves, and fixtures throughout the store.
Basic categories of fixtures :
a. hard lines; gondolas
b. soft lines: four-way feature rack (feature fixture), round rack (bulk capacity fixture), straight rack
c. wall fixtures: shelves, peg hooks, bins, baskets and hanger bars.
6 methods of merchandise presentation:
a. shelving
b. hanging
c. pegging
d. folding
e. stacking
f. dumping
3 key psychological factors to consider when merchandising stores:
a. value/fashion image
b. angles and sightlines
c. vertical color blocking
Signage: is the collection of signs, posters and labels that the retailer uses outside and inside the store to guide customers in their use of the store. They fulfil of these functions;
a. organizational : to advertise the store, strengthen store’s image, protect its market and promote the products offer
b. locational: various in-store signage is used to locate and identify the goods on offer.
c. category signage: is used within the particular department or sector of the store
d. promotional signage: for special offers
e. point-of-sale: are signs that are placed near the items they refer to.
f. lifestyle images: images of people and places to create moods to encourage customers to buy products.
Visual merchandising: is the artistic display of merchandise and theatrical props used as scene-setting decoration in the store.
Comprises physical attributes the interior of the store has which a customer sees once he/she enters the store:
Envelope: is the internal structure of the store and provides the environment WITHIN which shopping takes place.
Internal layout: store layout which merchandise is laid out for inspection and accessed by consumers.
Methods of display:
On-shelf merchandising is the display of merchandise on counters, racks, shelves, and fixtures throughout the store.
Basic categories of fixtures :
a. hard lines; gondolas
b. soft lines: four-way feature rack (feature fixture), round rack (bulk capacity fixture), straight rack
c. wall fixtures: shelves, peg hooks, bins, baskets and hanger bars.
6 methods of merchandise presentation:
a. shelving
b. hanging
c. pegging
d. folding
e. stacking
f. dumping
3 key psychological factors to consider when merchandising stores:
a. value/fashion image
b. angles and sightlines
c. vertical color blocking
Signage: is the collection of signs, posters and labels that the retailer uses outside and inside the store to guide customers in their use of the store. They fulfil of these functions;
a. organizational : to advertise the store, strengthen store’s image, protect its market and promote the products offer
b. locational: various in-store signage is used to locate and identify the goods on offer.
c. category signage: is used within the particular department or sector of the store
d. promotional signage: for special offers
e. point-of-sale: are signs that are placed near the items they refer to.
f. lifestyle images: images of people and places to create moods to encourage customers to buy products.
Visual merchandising: is the artistic display of merchandise and theatrical props used as scene-setting decoration in the store.
Refer to these websites to generate your store plans:
5. maoy.strategymag.com
8. dasletters.com
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