History of Women Fashion Development
· During 1900’s women were treated as nonperson and not even allowed to vote, own any property, serve as jury and could not enter any public places unescorted. Their fathers control their life before marriage and their husbands control them after marriage.
· mid 1960’s Women demanded for equal opportunity, equal pay and equal rights; i.e in every facets of life
· Job and money : more women has led to a surge in fashion interest because women who work are exposed to fashion
· Education: better educated a woman become, the more willing she is to learn new things.
- willing to try new fashion, which accelerate fashion changes
- consequently, they are more demanding, more confident in their taste and feel for fashion
· Social Freedom: women are free to apply jobs, spend and save their own money, free to go unescorted to a restaurant, theater and other public places
Women Fashion Categories
Traditional basic categories in women apparel and types of garments:
1) Outwear – coats, suits, rainwear, jackets
2) Dresses – one or two pieces designs and ensembles ( a dress with a jacket or coat)
3) Sportswear and Separates – active contemporary; town and country and spectators sportswear such as pants, shorts, tops, swimwear, crew-ups, bathing caps, beach bags, sweaters, skirts, shirts, jackets, tennis dresses, casual dresses, pant suits.
4) After Five and Evening Clothes – dressy apparel
5) Bride and Bridesmaid attire
6) Blouses – dressy and tailored
7) Uniforms and Aprons – blouse dresses and sometimes career apparel
8) Maternity – dresses and sportswear
9) Muslimah
Men’s Fashion Categories
1) Tailored Clothing – suits, overcoats, top coats, sports coats and separate trousers
2) Furnishings – shirts, neckwear, sweaters, knits tops, underwear, socks, robes and pyjamas
3) Heavy Outwear – jackets, snowsuits, ski jackets, parkas and related items
4) Work Clothes – work shirts, work pants, overalls and related items
5) Others – uniforms, hats and miscellaneous items
6) Tailored – sportswear and casual wear are the biggest segment of menswear industry since 1970’s
7) Suits- separates, suit jackets, trousers and vest
8) Active Sportswear – running shorts and tops, jogging suits, tennis and racketball clothes, athletic footwear
Children’ Fashion Categories
This was a cottage industry.
1) Infants – 2 sizes
a. 3-24 months
b. newborn, small, medium, large and extra large
2) Toddlers – children who are learning to walk; Sizes range from T1 to T4 (“T” stands for toddler)
3) Children’s – Sizes 3-6X for girls and 3 to 7 for boys, worn by girls and boys ages 3 and 6
4) Girl’s – includes sizes 7 to 14, corresponding to the gender and development of girls as they enter their teens.
5) Pre-teen – includes sizes 6 to 14; provide more sophisticated styling required by some girls
6) Boys – includes sizes 8 to 20 corresponding to the growth and development of boys as they enter their teens and mature. Young men, students or teen sizes have been developed to provide more sophisticated styling requested by some young men.
Cosmetics and Perfumes
Cosmetics: articles or items other than soap; intended to be “rubbed, poured, sprinkled or sprayed on, introduced to, or otherwise applied to the human body for cleansing, beautifying, promoting attractiveness or altering the appearance without affecting the body’s structure or functions”
Perfumes/fragrance: include cologne, toilet water, perfumes, spray perfumes, after shave, lotions and environmental fragrances.
Rubber-banding: cosmetic products not sold within a specified period of time are returned to the manufacturer and are replaced with others that will sell. As a result, cosmetic retailers will never have to take a markdown on their merchandise
Accessories
It includes neckwear, belts, small leather goods, handkerchief, sunglasses, umbrellas and wigs
Seasonal
Due to radical seasonal change. Traditionally women’s apparel produces 2 lines a year-one for spring to summer season and another one for fall to winter season
New seasonal lines (holiday, resort and cruise and transitional wear) between the regular semi annual lines.
Permanent
Totally drop seasonal lines
Produce continuous series of lower priced items that are copies or adaptations of higher-priced popular design.
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