Thursday, August 27, 2009

DRM 5- Fashion Merchandising Notes; Part 2

Cosmetics & Perfumes
Cosmetics: def: articles other than soap that are intended to be "rubbed, poured, sprinkled or sprayed on, introduced to, or otherwise applied to the human body for cleansing, beautifying, promoting attractiveness or altering the appearance without affecting the body's structure or functions"

Perfumes: is within the family of FRAGRANCE which include cologne, toilet water, perfume, spray perfume, after-shave, lotions and environmental fragrances.

Rubber-banding: cosmetic products not sold within a specified period of time are returned to the manufacturer and are replaced with others that will sell. Cosmetic retailer will never have to take a markdown on their merchandise.

Accessories
Include neckwear, belts, small leather goods, handkerchiefs, sunglasses, umbrellas and wigs.
Producers produce accessories hand in hand with the change of fashion.

Seasonal
Radical seasonal change according to the change of the four seasons.
Traditionally, women apparel producers produces 2 lines a year; one for spring to summer season and another one for the fall to winter season.

New minor seasonal lines (holiday, resort and cruise, and transitional wear) produced between regular semiannual lines.

Permanent
Manufacturers totally drop seasonal lines. They produce continuous series of lower priced items that are copies or adaptation of higher-priced popular styles.

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