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Friday, August 28, 2009
Thursday, August 27, 2009
DRM 5- Fashion Merchandising Notes; Part 2
Cosmetics & Perfumes
Cosmetics: def: articles other than soap that are intended to be "rubbed, poured, sprinkled or sprayed on, introduced to, or otherwise applied to the human body for cleansing, beautifying, promoting attractiveness or altering the appearance without affecting the body's structure or functions"
Perfumes: is within the family of FRAGRANCE which include cologne, toilet water, perfume, spray perfume, after-shave, lotions and environmental fragrances.
Rubber-banding: cosmetic products not sold within a specified period of time are returned to the manufacturer and are replaced with others that will sell. Cosmetic retailer will never have to take a markdown on their merchandise.
Accessories
Include neckwear, belts, small leather goods, handkerchiefs, sunglasses, umbrellas and wigs.
Producers produce accessories hand in hand with the change of fashion.
Seasonal
Radical seasonal change according to the change of the four seasons.
Traditionally, women apparel producers produces 2 lines a year; one for spring to summer season and another one for the fall to winter season.
New minor seasonal lines (holiday, resort and cruise, and transitional wear) produced between regular semiannual lines.
Permanent
Manufacturers totally drop seasonal lines. They produce continuous series of lower priced items that are copies or adaptation of higher-priced popular styles.
Cosmetics: def: articles other than soap that are intended to be "rubbed, poured, sprinkled or sprayed on, introduced to, or otherwise applied to the human body for cleansing, beautifying, promoting attractiveness or altering the appearance without affecting the body's structure or functions"
Perfumes: is within the family of FRAGRANCE which include cologne, toilet water, perfume, spray perfume, after-shave, lotions and environmental fragrances.
Rubber-banding: cosmetic products not sold within a specified period of time are returned to the manufacturer and are replaced with others that will sell. Cosmetic retailer will never have to take a markdown on their merchandise.
Accessories
Include neckwear, belts, small leather goods, handkerchiefs, sunglasses, umbrellas and wigs.
Producers produce accessories hand in hand with the change of fashion.
Seasonal
Radical seasonal change according to the change of the four seasons.
Traditionally, women apparel producers produces 2 lines a year; one for spring to summer season and another one for the fall to winter season.
New minor seasonal lines (holiday, resort and cruise, and transitional wear) produced between regular semiannual lines.
Permanent
Manufacturers totally drop seasonal lines. They produce continuous series of lower priced items that are copies or adaptation of higher-priced popular styles.
DRM 5- Fashion Merchandising Notes; Part 1
History of Women Fashion Development
· During 1900’s women were treated as nonperson and not even allowed to vote, own any property, serve as jury and could not enter any public places unescorted. Their fathers control their life before marriage and their husbands control them after marriage.
· mid 1960’s Women demanded for equal opportunity, equal pay and equal rights; i.e in every facets of life
· Job and money : more women has led to a surge in fashion interest because women who work are exposed to fashion
· Education: better educated a woman become, the more willing she is to learn new things.
- willing to try new fashion, which accelerate fashion changes
- consequently, they are more demanding, more confident in their taste and feel for fashion
· Social Freedom: women are free to apply jobs, spend and save their own money, free to go unescorted to a restaurant, theater and other public places
Women Fashion Categories
Traditional basic categories in women apparel and types of garments:
1) Outwear – coats, suits, rainwear, jackets
2) Dresses – one or two pieces designs and ensembles ( a dress with a jacket or coat)
3) Sportswear and Separates – active contemporary; town and country and spectators sportswear such as pants, shorts, tops, swimwear, crew-ups, bathing caps, beach bags, sweaters, skirts, shirts, jackets, tennis dresses, casual dresses, pant suits.
4) After Five and Evening Clothes – dressy apparel
5) Bride and Bridesmaid attire
6) Blouses – dressy and tailored
7) Uniforms and Aprons – blouse dresses and sometimes career apparel
8) Maternity – dresses and sportswear
9) Muslimah
Men’s Fashion Categories
1) Tailored Clothing – suits, overcoats, top coats, sports coats and separate trousers
2) Furnishings – shirts, neckwear, sweaters, knits tops, underwear, socks, robes and pyjamas
3) Heavy Outwear – jackets, snowsuits, ski jackets, parkas and related items
4) Work Clothes – work shirts, work pants, overalls and related items
5) Others – uniforms, hats and miscellaneous items
6) Tailored – sportswear and casual wear are the biggest segment of menswear industry since 1970’s
7) Suits- separates, suit jackets, trousers and vest
8) Active Sportswear – running shorts and tops, jogging suits, tennis and racketball clothes, athletic footwear
Children’ Fashion Categories
This was a cottage industry.
1) Infants – 2 sizes
a. 3-24 months
b. newborn, small, medium, large and extra large
2) Toddlers – children who are learning to walk; Sizes range from T1 to T4 (“T” stands for toddler)
3) Children’s – Sizes 3-6X for girls and 3 to 7 for boys, worn by girls and boys ages 3 and 6
4) Girl’s – includes sizes 7 to 14, corresponding to the gender and development of girls as they enter their teens.
5) Pre-teen – includes sizes 6 to 14; provide more sophisticated styling required by some girls
6) Boys – includes sizes 8 to 20 corresponding to the growth and development of boys as they enter their teens and mature. Young men, students or teen sizes have been developed to provide more sophisticated styling requested by some young men.
Cosmetics and Perfumes
Cosmetics: articles or items other than soap; intended to be “rubbed, poured, sprinkled or sprayed on, introduced to, or otherwise applied to the human body for cleansing, beautifying, promoting attractiveness or altering the appearance without affecting the body’s structure or functions”
Perfumes/fragrance: include cologne, toilet water, perfumes, spray perfumes, after shave, lotions and environmental fragrances.
Rubber-banding: cosmetic products not sold within a specified period of time are returned to the manufacturer and are replaced with others that will sell. As a result, cosmetic retailers will never have to take a markdown on their merchandise
Accessories
It includes neckwear, belts, small leather goods, handkerchief, sunglasses, umbrellas and wigs
Seasonal
Due to radical seasonal change. Traditionally women’s apparel produces 2 lines a year-one for spring to summer season and another one for fall to winter season
New seasonal lines (holiday, resort and cruise and transitional wear) between the regular semi annual lines.
Permanent
Totally drop seasonal lines
Produce continuous series of lower priced items that are copies or adaptations of higher-priced popular design.
· During 1900’s women were treated as nonperson and not even allowed to vote, own any property, serve as jury and could not enter any public places unescorted. Their fathers control their life before marriage and their husbands control them after marriage.
· mid 1960’s Women demanded for equal opportunity, equal pay and equal rights; i.e in every facets of life
· Job and money : more women has led to a surge in fashion interest because women who work are exposed to fashion
· Education: better educated a woman become, the more willing she is to learn new things.
- willing to try new fashion, which accelerate fashion changes
- consequently, they are more demanding, more confident in their taste and feel for fashion
· Social Freedom: women are free to apply jobs, spend and save their own money, free to go unescorted to a restaurant, theater and other public places
Women Fashion Categories
Traditional basic categories in women apparel and types of garments:
1) Outwear – coats, suits, rainwear, jackets
2) Dresses – one or two pieces designs and ensembles ( a dress with a jacket or coat)
3) Sportswear and Separates – active contemporary; town and country and spectators sportswear such as pants, shorts, tops, swimwear, crew-ups, bathing caps, beach bags, sweaters, skirts, shirts, jackets, tennis dresses, casual dresses, pant suits.
4) After Five and Evening Clothes – dressy apparel
5) Bride and Bridesmaid attire
6) Blouses – dressy and tailored
7) Uniforms and Aprons – blouse dresses and sometimes career apparel
8) Maternity – dresses and sportswear
9) Muslimah
Men’s Fashion Categories
1) Tailored Clothing – suits, overcoats, top coats, sports coats and separate trousers
2) Furnishings – shirts, neckwear, sweaters, knits tops, underwear, socks, robes and pyjamas
3) Heavy Outwear – jackets, snowsuits, ski jackets, parkas and related items
4) Work Clothes – work shirts, work pants, overalls and related items
5) Others – uniforms, hats and miscellaneous items
6) Tailored – sportswear and casual wear are the biggest segment of menswear industry since 1970’s
7) Suits- separates, suit jackets, trousers and vest
8) Active Sportswear – running shorts and tops, jogging suits, tennis and racketball clothes, athletic footwear
Children’ Fashion Categories
This was a cottage industry.
1) Infants – 2 sizes
a. 3-24 months
b. newborn, small, medium, large and extra large
2) Toddlers – children who are learning to walk; Sizes range from T1 to T4 (“T” stands for toddler)
3) Children’s – Sizes 3-6X for girls and 3 to 7 for boys, worn by girls and boys ages 3 and 6
4) Girl’s – includes sizes 7 to 14, corresponding to the gender and development of girls as they enter their teens.
5) Pre-teen – includes sizes 6 to 14; provide more sophisticated styling required by some girls
6) Boys – includes sizes 8 to 20 corresponding to the growth and development of boys as they enter their teens and mature. Young men, students or teen sizes have been developed to provide more sophisticated styling requested by some young men.
Cosmetics and Perfumes
Cosmetics: articles or items other than soap; intended to be “rubbed, poured, sprinkled or sprayed on, introduced to, or otherwise applied to the human body for cleansing, beautifying, promoting attractiveness or altering the appearance without affecting the body’s structure or functions”
Perfumes/fragrance: include cologne, toilet water, perfumes, spray perfumes, after shave, lotions and environmental fragrances.
Rubber-banding: cosmetic products not sold within a specified period of time are returned to the manufacturer and are replaced with others that will sell. As a result, cosmetic retailers will never have to take a markdown on their merchandise
Accessories
It includes neckwear, belts, small leather goods, handkerchief, sunglasses, umbrellas and wigs
Seasonal
Due to radical seasonal change. Traditionally women’s apparel produces 2 lines a year-one for spring to summer season and another one for fall to winter season
New seasonal lines (holiday, resort and cruise and transitional wear) between the regular semi annual lines.
Permanent
Totally drop seasonal lines
Produce continuous series of lower priced items that are copies or adaptations of higher-priced popular design.
Tuesday, August 18, 2009
DRM5 - Retail Operation 2 & Retail Buying Workshop
Hi all...
We had a workshop on Retail Operation 2 and Retail buying on Monday, 17 August 2009 on 2.30pm. Mdm Rahana and I went over the modules' sypnosis and pointed out a few overlapping in both syllabuses.
In conclusion of this workshop, every students were:
1. Divided into three (3) group to run Ramadhan businesses; Sahur Mangkuk Tingkat Project,
Raya Cards and Festive Lights and Raya Apparel and Accessories.
2. Exposed to the use of daily sales record format.
3. Exposed to daily sales summary.
4. Exposed to daily debit/credit entries in the cash book.
5. Exposed to the use of folio column in the cash book.
6. Exposed to the importance of team work in retailing.
7. Exposed to the importance of intergrating lessons and theories from Retail Buying with Retail
Operation 2 Simulation.
All in all, I hope I can get support from all to purchase stuffs and products from these students so they can really fulfill the objectives for P4720- Retail Operation 2 Objectives. The products will be highlighted in http://www.drmpuostore.blogspot.com/.
Thank you ;o)
Tuesday, August 11, 2009
Out Station...
Hi all...
I'll be stationed out starting from today (11.8.09) until this Friday (14.8.09).
I have to attend a course at Kepala Batas, Pulau Pinang and we'll resume our classes next week.
However, I'll post your assignments here. Please take note and action especially DRM5 for Fashion Merchandising and Retail Operation 2, DRM3 for Retail Operation 1.
Cheers ;o)
Assalamualaikum.. ;o)
I'll be stationed out starting from today (11.8.09) until this Friday (14.8.09).
I have to attend a course at Kepala Batas, Pulau Pinang and we'll resume our classes next week.
However, I'll post your assignments here. Please take note and action especially DRM5 for Fashion Merchandising and Retail Operation 2, DRM3 for Retail Operation 1.
Cheers ;o)
Assalamualaikum.. ;o)
Monday, August 10, 2009
Maklumat terkini dari Ketua Jabatan Perdagangan
Hasil taklimat dengan Timbalan Pengarah 1 Politeknik Ungku Omar pada pagi 5/8/09 berhubung MC (cuti sakit) pelajar adalah seperti berikut:
1. MC pelajar masih dikekalkan sebagai TIDAK HADIR. Tandakan O dalam rekod kehadiran pelajar.
2. Tetapi dalam taklimat telah diputuskan bahawa Ketua Jabatan boleh MEMBERI KEBENARAN kepada pelajar berkenaan bagi kes-kes yang 'genuine'.
Sebelum bertemu dengan Ketua Jabatan, pelajar hendaklah:
a. Bertemu Penasihat Akademik untuk
b. Sahkan MC berkenaan.
c. Isi 'Borang Cuti Pelajar'.
d. PA memberikan ulasan dalam 'Borang Cuti Pelajar". i.e menyokong atau tidak dan berikan justifikasi.
e. Menghantar Borang Cuti Pelajar kepada KJ melalui Raja Khadijah.
f. KJ akan memberikan kebenaran dan mempertimbangkan sama ada kedatangan dikira sebagai tidak hadir atau hadir.
g. Jika KJ menyokong kedatangan dikira sebagai hadir, tanda O dalam rekod kehadiran pelajar sebelum ini ditandakan huruf 'K" di tengah bulatan.
h. Dalam perkara g di atas, pelajar dikira hadir dengan kebenaran KJ.
Sekian. Terima kasih.
Hasil taklimat dengan Timbalan Pengarah 1 Politeknik Ungku Omar pada pagi 5/8/09 berhubung MC (cuti sakit) pelajar adalah seperti berikut:
1. MC pelajar masih dikekalkan sebagai TIDAK HADIR. Tandakan O dalam rekod kehadiran pelajar.
2. Tetapi dalam taklimat telah diputuskan bahawa Ketua Jabatan boleh MEMBERI KEBENARAN kepada pelajar berkenaan bagi kes-kes yang 'genuine'.
Sebelum bertemu dengan Ketua Jabatan, pelajar hendaklah:
a. Bertemu Penasihat Akademik untuk
b. Sahkan MC berkenaan.
c. Isi 'Borang Cuti Pelajar'.
d. PA memberikan ulasan dalam 'Borang Cuti Pelajar". i.e menyokong atau tidak dan berikan justifikasi.
e. Menghantar Borang Cuti Pelajar kepada KJ melalui Raja Khadijah.
f. KJ akan memberikan kebenaran dan mempertimbangkan sama ada kedatangan dikira sebagai tidak hadir atau hadir.
g. Jika KJ menyokong kedatangan dikira sebagai hadir, tanda O dalam rekod kehadiran pelajar sebelum ini ditandakan huruf 'K" di tengah bulatan.
h. Dalam perkara g di atas, pelajar dikira hadir dengan kebenaran KJ.
Sekian. Terima kasih.
Sunday, August 9, 2009
DRM5 - P4720 Retail Operation 2 (Activity 1)
Activity 1
Instructions:
You are divided into 6 groups. Each group is required to use any websites cited in the notes and:
1.1 Plan your interior store.
1.2 Prepare your external store.
1.3 Generate the store and its image.
1.4 Construct space management design.
1.5 Illustrate an arrangement and display of your store layout.
1.6 Determine your display of the store.
1.7 Compose your visual merchandising.
Note :
You have two weeks to finish this project. Every member of your group should have a copy of Activity 1.1 until 1.7 in your workbook.
You are divided into 6 groups. Each group is required to use any websites cited in the notes and:
1.1 Plan your interior store.
1.2 Prepare your external store.
1.3 Generate the store and its image.
1.4 Construct space management design.
1.5 Illustrate an arrangement and display of your store layout.
1.6 Determine your display of the store.
1.7 Compose your visual merchandising.
Note :
You have two weeks to finish this project. Every member of your group should have a copy of Activity 1.1 until 1.7 in your workbook.
Group Members Assignment
Group 1 (Rental Section- Seksyen Sewaan)
1. Shazlan Amer b Mohd Yusoff
2. Nurlela binti A'zuddin
3. Afiqah binti Abdul Aziz
4. Norhasmiza binti Shahabudin
5. Noridayu binti Nordin
Group 2 (Fashion Section - Seksyen Fesyen)
1. Muhammad Nasuha bin Mohd Shuaimy
2. Lim Yi Jin
3. Tan Lee Fui
4. Nur Izzam binti Salehuddin
5. Hamizah binti Abdullah
Group 3 (Burger Stall-Gerai Burger)
1. Noor a'in binti Ibrahim
2. Syazwani binti Yusoff
3. Naura Nadira binti Khairuddin
4. Noor Farahin binti Ramli
5. Muhammad Azimudin bin Ahmad Azhar
Group 4 (Food Counter - Kaunter Makanan)
1. Yusmah binti Yusof
2. Megawati binti Bustamin
3. Nasyitah binti Salehudin
4. Muhd Redzuan b Abd. Halim
5. Muhd Harith b Othman
Group 5 (ICT Corner- Sudut ICT)
1. Mohd Fahlil
2. Mohd Azwari
3. Ahmad Nahmi
4. Farhana
5. Hamidah
6. Suraya
Group 6 (General Products - Produk Umum)
1. MasMerah b Aziz
2. Mohd Adli b Mamat
3. Nor Atikah binti Man
4. Noorashikin bt Ramli
5. Khairunnisa bt Hussain
P4720 - Chapter 1 Notes
Store Interior : The internal store that provides in-depth information on how the retailer’s products fit with their aspirations and lifestyles and completes the process of persuasion and selling that begins when customers are first attracted to the store.
Comprises physical attributes the interior of the store has which a customer sees once he/she enters the store:
Envelope: is the internal structure of the store and provides the environment WITHIN which shopping takes place.
Internal layout: store layout which merchandise is laid out for inspection and accessed by consumers.
Methods of display:
On-shelf merchandising is the display of merchandise on counters, racks, shelves, and fixtures throughout the store.
Basic categories of fixtures :
a. hard lines; gondolas
b. soft lines: four-way feature rack (feature fixture), round rack (bulk capacity fixture), straight rack
c. wall fixtures: shelves, peg hooks, bins, baskets and hanger bars.
6 methods of merchandise presentation:
a. shelving
b. hanging
c. pegging
d. folding
e. stacking
f. dumping
3 key psychological factors to consider when merchandising stores:
a. value/fashion image
b. angles and sightlines
c. vertical color blocking
Signage: is the collection of signs, posters and labels that the retailer uses outside and inside the store to guide customers in their use of the store. They fulfil of these functions;
a. organizational : to advertise the store, strengthen store’s image, protect its market and promote the products offer
b. locational: various in-store signage is used to locate and identify the goods on offer.
c. category signage: is used within the particular department or sector of the store
d. promotional signage: for special offers
e. point-of-sale: are signs that are placed near the items they refer to.
f. lifestyle images: images of people and places to create moods to encourage customers to buy products.
Visual merchandising: is the artistic display of merchandise and theatrical props used as scene-setting decoration in the store.
Comprises physical attributes the interior of the store has which a customer sees once he/she enters the store:
Envelope: is the internal structure of the store and provides the environment WITHIN which shopping takes place.
Internal layout: store layout which merchandise is laid out for inspection and accessed by consumers.
Methods of display:
On-shelf merchandising is the display of merchandise on counters, racks, shelves, and fixtures throughout the store.
Basic categories of fixtures :
a. hard lines; gondolas
b. soft lines: four-way feature rack (feature fixture), round rack (bulk capacity fixture), straight rack
c. wall fixtures: shelves, peg hooks, bins, baskets and hanger bars.
6 methods of merchandise presentation:
a. shelving
b. hanging
c. pegging
d. folding
e. stacking
f. dumping
3 key psychological factors to consider when merchandising stores:
a. value/fashion image
b. angles and sightlines
c. vertical color blocking
Signage: is the collection of signs, posters and labels that the retailer uses outside and inside the store to guide customers in their use of the store. They fulfil of these functions;
a. organizational : to advertise the store, strengthen store’s image, protect its market and promote the products offer
b. locational: various in-store signage is used to locate and identify the goods on offer.
c. category signage: is used within the particular department or sector of the store
d. promotional signage: for special offers
e. point-of-sale: are signs that are placed near the items they refer to.
f. lifestyle images: images of people and places to create moods to encourage customers to buy products.
Visual merchandising: is the artistic display of merchandise and theatrical props used as scene-setting decoration in the store.
Refer to these websites to generate your store plans:
5. maoy.strategymag.com
8. dasletters.com
Friday, August 7, 2009
Job Opportunity...
Assalamualaikum wbt...Hi all...
Anybody who is looking for a permanent or part-time job, you can log in to http://jutawanberkat-etiqatakafull.web.com/ of call 017-6498113; Mr MasMerah b. Aziz
Happy job hunting ;o)
P/S I will be out of town to attend a compulsory course from 11 till 14 August 2009. Please log in to this blog to get you lecture notes and assignment questions, and please, register in this blog to get your points ;o) Cheers all...
Wednesday, August 5, 2009
Class Starts on 6 August 2009
Hi all... Assalamualaikum...
For your information, we are going to start class tomorrow (6 August 2009). But all classes will resume at 11.30am because our department is the coordinator for staff potluck party tomorrow. We are going to entertain our honorable Director and 29 VIP during that party.
Please take note and please pass this message on to others in our department.
Thank you...
For your information, we are going to start class tomorrow (6 August 2009). But all classes will resume at 11.30am because our department is the coordinator for staff potluck party tomorrow. We are going to entertain our honorable Director and 29 VIP during that party.
Please take note and please pass this message on to others in our department.
Thank you...
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