Semester 5 DRM PUO Courses

These are the Diploma in Retail Management courses for Semester 5 DRM student this July 2009 Semester.

P4720 RETAIL OPERATION 2

SYNOPSIS
RETAIL OPERATION 2 course provides a practical part of retailing. Students will be required to practically do routine operation in retailing. The operations include store and merchandise management, promotional strategies and activities, customer services and retail performance analysis, in order to enhance operational activities in retail simulation stores.

P4721 RETAIL INTELLIGENCE AND RESEARCH

SYNOPSIS
RETAIL INTELLIGENCE AND RESEARCH applies the techniques of marketing research to the investigation of problems related to retail activities. This research covers process, sources and groups involved in retailing research. At the end, it identifies expected changes in the market, downtown revival, store development and operation, personnel and employment and merchandising and promotion.

P4722 RETAIL BUYING

SYNOPSIS
RETAIL BUYING course is to prepare students for merchandising careers in retailing in which students will be exposed to all the day-to-day duties and responsibilities of the buyer in a logical and practical sequence. The course also introduces students to a wide range of merchandising careers found in various types of retail stores. The emphasis of this course is on developing a buying strategy and basic mathematical calculations performed by buyers are presented to review and reinforce students’ mathematical skill

P4723 FASHION MERCHANDISING

SYNOPSIS
FASHION MERCHANDISING course presents a wealth of theoretical and practical information to prepare students to enter today’s retail environmental fashion business, practices are fully explored as the innovative concepts become part of the fashion retailer’s world. Students are also exposed to the concept of multi fashion retailing.