DRM 3 - Excecise Questions

Chapter 1

Q1: What are five (5) the roles of a store?

Q2: How does a store location is determine?

Q3: What is the key factor for store success in terms of image?

Q4: What are the purpose of store design?

Q5: Why do retailers need the external store?

Q6: List five (5) aspects of external store.

Q7: List five (5) requirements of external store.

Q8: List five (5) attributes of internal store.

Q9: What is the purpose in internal store.

Q10: What are two (2) effects store layout has on shoppers buring behavior?

Q11: List five (5) methods of store layout.

Q12: List one (1) advantage of each layout (refer to Q11)

Q13; List two (2) types of store display.

Q14: Describe visual merchandising.

Q15: List six (6) internal store signage functions

Q16: List five (5) internal store elements that contribute to creating the store's atmospherics.

Chapter 2

Q1: List two (2) types of retail information technology categories.

Q2: What are the three (3) main ares retailers need to consider before adopting any kind of information technology?

Q3: List seven (7) benefits of information technology.

Q4: List three (3) benefits of e-tailing.

Q5: What is an interactive kioks?

Q6: Describe supply chain.

Q7: Describe primary marketing institutions.

Q8: Describe facilitating marketing institutions.

Q9: Describe direct supply chain.

Q10: Describe indirect supply chain.

Q11: List three (3) kinds of supply chain width.

Q12: Describe conventional marketing channel.

Q13: List two (2) advantages of conventional marketing channel.

Q14: Describe vertical marketing channel.

Q15: List two (2) advantages of vertical marketing channel.

Q16: Draw the marketing channel pattern.

Q17: Describe corporate vertical marketing channels.

Q18: Describe contractual vertical marketing channels.

Q19: Describe wholesaler-sponsored voluntary groups.

Q20: Describe retailer-owned cooperatives.

Q21: Describe franchise.

Q22: Describe administered vertical marketing channels.

Q23: List three (3) advantages of technology in retail sector.

Q24: List three (3) groups of technological innovations.

Q25: What are the long version of these acronym; QR, JIT, ECR, DSD, CPFR

Q26: What do retailers use nowadays to increase customer satisfaction?

Chapter 3

Q1: List the seven (7) areas of decision making in merchandising management.

Q2: What are the "rights of Merchandising" according to Angie Tang and Sarah Lim?

Q3: List fifteen (15) typical buying process according to Angie Tang and Sarah Lim.

Q4: List eight (8) sources of information needed by retailers to avoid buying and stocking inappropriate merchandise.

Q5: List six (6) guidelines on what and how much to buy merchandise.

Q6: Name the plan used in determining on how much to buy each month.

Q7: List the seven (7) elements of concern in the plan.

Q8: List the twelve (12) factors in selecting new or retaining existing suppliers.

Q9: When do retailers buy their inventories?

Q10: According to Angie Tang and Sarah Lim, how do retailers analyse their merchandise performance? (clue: 2 ways)

Note: Excercise questions for Chapter 4-6 will be posted soon. So, for Thursday's (12 Nov 09) activities will focus mainly on these questions.