Chapter 1
Q1: What are five (5) the roles of a store?
Q2: How does a store location is determine?
Q3: What is the key factor for store success in terms of image?
Q4: What are the purpose of store design?
Q5: Why do retailers need the external store?
Q6: List five (5) aspects of external store.
Q7: List five (5) requirements of external store.
Q8: List five (5) attributes of internal store.
Q9: What is the purpose in internal store.
Q10: What are two (2) effects store layout has on shoppers buring behavior?
Q11: List five (5) methods of store layout.
Q12: List one (1) advantage of each layout (refer to Q11)
Q13; List two (2) types of store display.
Q14: Describe visual merchandising.
Q15: List six (6) internal store signage functions
Q16: List five (5) internal store elements that contribute to creating the store's atmospherics.
Chapter 2
Q1: List two (2) types of retail information technology categories.
Q2: What are the three (3) main ares retailers need to consider before adopting any kind of information technology?
Q3: List seven (7) benefits of information technology.
Q4: List three (3) benefits of e-tailing.
Q5: What is an interactive kioks?
Q6: Describe supply chain.
Q7: Describe primary marketing institutions.
Q8: Describe facilitating marketing institutions.
Q9: Describe direct supply chain.
Q10: Describe indirect supply chain.
Q11: List three (3) kinds of supply chain width.
Q12: Describe conventional marketing channel.
Q13: List two (2) advantages of conventional marketing channel.
Q14: Describe vertical marketing channel.
Q15: List two (2) advantages of vertical marketing channel.
Q16: Draw the marketing channel pattern.
Q17: Describe corporate vertical marketing channels.
Q18: Describe contractual vertical marketing channels.
Q19: Describe wholesaler-sponsored voluntary groups.
Q20: Describe retailer-owned cooperatives.
Q21: Describe franchise.
Q22: Describe administered vertical marketing channels.
Q23: List three (3) advantages of technology in retail sector.
Q24: List three (3) groups of technological innovations.
Q25: What are the long version of these acronym; QR, JIT, ECR, DSD, CPFR
Q26: What do retailers use nowadays to increase customer satisfaction?
Chapter 3
Q1: List the seven (7) areas of decision making in merchandising management.
Q2: What are the "rights of Merchandising" according to Angie Tang and Sarah Lim?
Q3: List fifteen (15) typical buying process according to Angie Tang and Sarah Lim.
Q4: List eight (8) sources of information needed by retailers to avoid buying and stocking inappropriate merchandise.
Q5: List six (6) guidelines on what and how much to buy merchandise.
Q6: Name the plan used in determining on how much to buy each month.
Q7: List the seven (7) elements of concern in the plan.
Q8: List the twelve (12) factors in selecting new or retaining existing suppliers.
Q9: When do retailers buy their inventories?
Q10: According to Angie Tang and Sarah Lim, how do retailers analyse their merchandise performance? (clue: 2 ways)
Note: Excercise questions for Chapter 4-6 will be posted soon. So, for Thursday's (12 Nov 09) activities will focus mainly on these questions.