Assalamualaikum and a very good day to all ;o)
Please do this assignment and we'll have the presentation next week in our class on Thursday 29 October 2009.
Instructions:
1. Divide into 6 groups of five members, and write a case study on these titles by using cases or real time retailers that we’ve visited this semester. If there is no connection between the retailers and the titles, please use any other retailer’s cases as examples to help you explain the core subject matter. Please prepare an appropriate presentation.
2. Presentation and content will be evaluated.
3. Please sent me the softcopy of your work through my e-mail so I can publish them in this blog, along with any pictures and photos in JPEG format
Group 1
1. Define pricing terminologies
2. State factors influencing pricing strategies in consumers and government sectors.
Group 2
1. State factors influencing pricing strategies of:
· manufacturers
· wholesalers
· suppliers
· current and potential competitors
Group 3
1. Pricing tactics:
· Customary and variable pricing.
· One price policy and flexible pricing.
· Odd pricing.
· Leader pricing.
Group 4
1. Pricing tactics:
· Multiple unit pricing.
· Price lining.
2. Describe the meaning of mark down and additional mark up. Give example of markdown and mark up.
Group 5
Identify types of retail advertising:
· Institutional advertisement
· promotional advertisement
· combination advertisement
· cooperative advertisement
Group 6
Determine sales promotion.
· Rationales of sales promotion.
· Types of sales promotion
- Enjoy - ;o)
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