Motivation Talk for DRM January 2009 Session

P/s Sorry about the imperfect pictures, my camera phone is broken... The activity was fun and everybody joined and blended well eventhough you're in different semesters... Kudos to all of you ;o)

A More Challenging Semester Ahead for DRM5 Students ;o)

Assalamualaikum and a great evening guys...

I've discussed with both your Retail Buying (Pn. Rohanah) and Entrepeneurship (Pn. Haslina) lecturers and we agreed to cooperate and integrate their courses with the ones I'm going to teach you; P4720 (Retail Operation 2).

As you all know, when you study in the fifth semester for this course, you have to really run a business which you build from scratch! It means that you have to start from ZERO and you have to provide some start-off capital. When I said zero, I mean zero plan and zero money.

Nevertheless, we will try to help you with some of the start-off capital, but this is just a priviledge and not a promise. We can only promise you that we will expose you with the know-how of running a business to gain profit. At the end of the lessons, you will be able to:

1. understand the responsibilities of a business manager

2. experience retailer-vendor negotiation

3. plan and arrange a store according to product selling and promotional demand

4. produce financial statements for the business

5. control inventory according to customer or market demand

6. use the most of the promotional tools to sell products

7. plan business

8. execute the roles of a store manager, a store supervisor, a cashier, a retail buyer, a negotiator, a planner and an executer... a business man or woman...

However, you will get the help of DRM3 help in executing your business because they have to practic P3917 Retail Operation 1 knowledge... You've gone through this course and you know what is required of them... Wallahu 'alam...

Please post any concerns and we can discuss them here and we're going to have a workshop for you so you'll have a clearer picture about this cooperation and intergration..

All the best and good luck...

Note: Your assignment now is, think of a business that you want and able to run next semester.

New Blog For Retail Operation 2

This is a picture of Greenfield Village Store

Hi all... I've registered another blog for our Retail Operation 2 purposes. So, this semester, we are going to use this blog as another medium of promotion and sales transactions in order to increase sales volume. The address is http://www.drmpuostore.blogspot.com/. Please dissiminate this information to everybody.

p/s please ask your friends and classmates to register as a member to http://www.drmpuo.blogspot.com/

Thank you ;o)

Competency Level Evaluation???

Hi all... I think most of my colleagues are sitting for this evaluation.. But the system for this evaluation process is changed to a more complicated form and the people at the administration didn't hold any kind of briefing to inform these people about their FUTURE!!!

I find this abnoxious... Think about it... They have to apply to sit for this evaluation process and they did it a few months ago, having in mind the system is still the same... This could really ruin people's future right... they were reminded to send in their papers for the evaluation, which they didn't know they have to write. We were told that our EO knew about this change a couple of months ago! No memos, no e-mail, no copies of the orders were circulated since then.

I don't want to point fingers but, the administration people should hold the briefing as the system changes along with the BIG HEAD's change...

Alhamdulillah, I'm not one of either parties... :oP

DRM 5: Retail Operation 1 Field Trip on July 2008; On the Field Samples of Internal & External Factors

Packaging (Notes: in Malay)

Apa itu Pembungkusan?
¢Bekas bagi sesuatu produk, label dan rekabentuk grafik.
¢Fungsi pembungkusan adalah lebih dari sekadar untuk menyimpan produk.
¢Kadangkala dikenali sebagai P ke 5 di dalam campuran pemasaran (product, price, place, promotion)

Fungsi-fungsi Pembungkusan
¢Sebagai pelindung isi dari rosak, basi atau reput.
¢Memudahkan penempatan maklumat produk.
¢Untuk mempromosi identiti korporat.
¢Terlibat sebagai sebahagian dari kaedah promosi jualan.
¢Menambahkan daya penarik sesuatu produk.

Faktor-faktor Mempengaruhi Rekabentuk Pembungkusan
¢Perlindungan terhadap produk. ¢Perlindungan terhadap pengguna.
¢Pembungkusan security-tamper resistant.
¢Kemudahan mengalih dan menyimpan produk.
¢Memudahkan penempatan maklumat produk.
¢Pameran visual yang menarik.
¢Sesuai dengan alam sekitar
¢Kemudahan.
¢Pertimbangan kos/ekonomi
¢Pertimbangan undang-undang dan peraturan.
¢Nilai promosi

Ciri-ciri Penting Pembungkusan
¢Maklumat.
¢Kemudahan penggunaan.
¢Penampilan jenama dan pasaran.
¢Penyimpanan (containment) dan keselamatan.
¢Perlindungan dan pengekalan (preservation)
Pembungkusan dan Produk
¢Perlindungan isi dari kerosakan, kelunturan, kemusnahan dan pencemaran.
¢Membekalkan maklumat produk. Contoh: bahan, arahan untuk penggunaan.
¢Penambahan nilai melalui kemudahan penggunaan. Contoh: saiz kecil, ciri penyimpanan, kaedah membuka.
¢Mematuhi peraturan kesihatan, kebersihan dan perlabelan isi kandungan.

Perlabelan
¢Isi kandungan pembungkusan digunakan untuk:
—Membezakan produk
—Memberitahu maklumat produk
—Maklumat yang dikehendaki undang-undang.
¢Perlabelan sangat penting untuk pembungkusan tetapi haruslah mematuhi dan memenuhi peraturan dan kawalan etika.
¢Perlabelan haruslah informatif, benar dan tepat.

Pembungkusan Sebagai “Si Jurujual yang Senyap”
¢Bungkusan sepatutnya membantu mempromosi produk.
¢Membezakan produk dari produk lawan.
¢Bahagian penting untuk imej jenama.
¢Membantu pengenalan dan pengenalpastian.
¢Komunikasi nilai jenama. ¢Bentu, warna dan saiz berkaitan motivasi pelanggan.
¢Menggalakkan pembelian impuls. ¢Menarik perhatian pelanggan.
¢Menjadi asas utama dalam keputusan pembelian pelanggan.
¢Bertindak sebagai medium untuk pengiklanan dan pesanan promosi jualan.
¢Pembungkusan yang inovatif akan memberikan competitive advantage
Kelainan Pembungkusan
¢Pembungkusan berikut adalah lain dari yang lain dan produknya sangat dikenali:
—Coca-cola di dalam botol gelas
—Ubat Nyamuk Ridsect
—Cokelat Toblerone

Pengangkutan & Pengedaran – pembungkusan perlu…
¢Melindungi, penyimpan dan memaparkan produk ke destinasi di dalam keadaan yang dikehendaki
¢Menggunakan ruang kenderaan dengan kos yang efektif
¢Sesuai dengan penggunaan jentera pengendalian dan sistem storan
¢Efisien bagi ruangan dan menarik di ruang pameran
¢Mengekalkan kondisi produk

Pembungkusan & Stokis
¢Pembungkusan hendaklah memudahkan stokis
¢Perlindungan terhadap isi kandungan
¢Mudah dikendalikan dan penyimpanan
¢Menarik untuk dipamerkan untuk menyokong pengedar

Isu Alam Sekitar & Etika
¢Pembungkusan berlebihan boleh menjadi pembaziran.
¢Keperluan penggunaan bahan yang boleh dikitar semula.
¢Penipuan pembungkusan
—Bungkusan terlalu besar
—Peniruan gaya dan logo pihak lawan
—Label yang mengelirukan
—Negara asal adalah negara terakhir di mana produk diubah

Hooray and Welcome for the New Lecturer

Assalamualaikum and good morning all...

Good news... We have a new lecturer in our program. Her name is Pn. Rosmanizah binti Derahman. She just came back from doing her Masters Degree in Marketing at Universiti Kebangsaan Malaysia. She will be teaching P2715-Fundementals of Retailing for Semester 2 students. She is funny, very considerate.. and if you play your cards right, she might invite you to her home and cook nice food.. ha ha.. You interview her yourselves if you want to know about her ok.. ;o)

So, I'll see you soon... But please remember, those who are suppose to register next week, please come on time so you can get the classes you want.

Stay safe, stay sane, stay healthy and have fun at home while it last... But once you're here, we're going to POLISH you and you have to WORK HARD ;o)

Wassalam... ;o)

More DRM Activities... UiTM and IKEA Visit

For your information, these pictures are relevant for Retail Operation 1 and Retail Operation 2. Please pay attention to the building design, signs, lights, arrangements and external factors of the retail stores.

Other links...

Assalamualaikum and greetings my beloved students...

Check out these link as well ok....

http://www.mypastuncut.blogspot.com/ .. You'll enjoy it. I think this person is a grown up... but she's telling about her teenager experience...

Just read it.. ;o)

P/S don't forget to click on the adds by Google... we can add income for our club...